What is Tidal?

Tidal is a music streaming platform that was launched in 2014 by Norwegian company Aspiro. It offers high-quality audio and video streaming, exclusive content, and curated playlists. Tidal has over 3 million paying subscribers, making it one of the top music streaming platforms in the world. The website has over 60 million tracks and 250,000 high-quality videos available for streaming, making it a popular choice for music lovers. Tidal also offers a family plan, which allows up to six people to share an account. The website has an estimated daily visitor count of over 1 million. Tidal's partnerships with popular artists such as Beyoncé, Jay-Z, and Kanye West have helped to increase its popularity among music fans. Tidal's focus on high-quality audio and exclusive content has helped it to stand out in a crowded music streaming market.

How to promote with Tidal?

Tidal, a music streaming platform, uses an algorithm to determine the number of plays, listeners, followers, and likes a particular song or artist receives. The algorithm analyzes user behavior, such as the number of times a song is played or added to a playlist, to determine its popularity. This information is then used to rank songs and artists accordingly, making it easier for users to discover new music that they might enjoy.

For marketers, Tidal offers a unique opportunity to promote their music to a highly engaged and passionate audience. By leveraging the platform's algorithm, marketers can increase their visibility and reach a wider audience. They can also use Tidal's analytics tools to track their performance and make data-driven decisions about their marketing strategy.

Overall, Tidal's algorithm plays a crucial role in the success of the platform and its users. It enables Tidal to offer a personalized music experience that's tailored to each individual user's preferences, while also providing valuable insights for marketers looking to promote their music.