What is Soundcloud?

SoundCloud is a music streaming platform that allows creators to upload, promote, and share their music with a global audience. Founded in 2007, the website/company has grown to become the world's largest open audio platform, with over 76 million registered users and over 200 million tracks uploaded.

The platform is popular among artists, DJs, and producers who use SoundCloud to showcase their music and connect with their fans. It also has a large community of listeners who use the platform to discover new music and follow their favorite artists.

In addition to its user base, SoundCloud boasts impressive daily visitor numbers, with over 76 million unique visitors each month. The company has also expanded its offerings to include a subscription-based service, SoundCloud Go, which provides ad-free listening and offline playback. With its global reach and commitment to supporting independent creators, SoundCloud remains a key player in the music industry.

How to promote with Soundcloud?

The algorithm for Soundcloud plays, downloads, followers, likes, and comments is complex and constantly evolving. It primarily takes into account the number of listens, reposts, comments, and likes a track receives, as well as the engagement rates of the user's overall account. In terms of marketing, Soundcloud has become a powerful tool for artists, producers, and record labels to promote their music and build an online presence. By using strategies such as collaborations, repost exchanges, and targeted repost campaigns, users can grow their following and increase plays and downloads. Additionally, Soundcloud's charts and playlists provide valuable exposure to new listeners. To maximize the effectiveness of Soundcloud for marketing, it's important to engage with the community through comments, reposts, and follows, as well as consistently upload high-quality content.